Saturday, February 2, 2008

Collaborative CRM

We talked Operational CRM in our last post. we are talking here Insurance CRM Software. CRM Software is part of agency management system and it includes Insurance SFA. Today we are going to talk about Collaborative CRM.

The function of the Customer Interaction System or Collaborative Customer Relationship Management is to coordinate the multi-channel service and support given to the customer by providing the infrastructure for responsive and effective support to customer issues, questions, complaints, etc.


Collaborative CRM aims to get various departments within a business, such as sales, technical support and marketing, to share the useful information that they collect from interactions with customers. Feedback from a technical support center, for example, could be used to inform marketing staffers about specific services and features requested by customers. Collaborative CRM's ultimate goal is to use information collected from all departments to improve the quality of customer service.


ref: wikipedia, insurance crm software, agency management system

2 comments:

Unknown said...

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Anonymous said...

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