Customer Relationship Management is part of agency management system(AMS) . Insurance CRM we are talking here. we talked different aspect for CRM in our past post and also we talked about Operational CRM. Today we are going to talk about Analytical CRM.
Analytical CRM
Analytical CRM analyzes customer data for a variety of purposes:
Design and execution of targeted marketing campaigns to optimize marketing effectiveness
Design and execution of specific customer campaigns, including customer acquisition, cross-selling, up-selling, retention
Analysis of customer behavior to aid product and service decision making (e.g. pricing, new product development etc.)
Management decisions, e.g. financial forecasting and customer profitability analysis
Prediction of the probability of customer defection (churn analysis)
Analytical CRM generally makes heavy use of data mining.
ref: agency management system, insurance crm, wikipedia
Tuesday, January 22, 2008
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3 comments:
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